Grey Goose Ad Campaign

As an Art Director at TracyLocke, I was involved in a pitch we did for Grey Goose, in which we had to come up with concepts for in-store elements. One of the concepts was infusing four singers with different styles that would perform together at the BET Experience. This is a lenticular, in which the singers change as you walk by. For the logo type, the idea was fusing letters together, while maintaining Grey Goose’s clean look. The other elements are a coaster and a neck hanger to tie into the brand and concept.