Pepsi x Super Bowl 2014

Pepsi was the main sponsor for Super Bowl 2014, which was held at MetLife stadium. As an Art Director at TracyLocke, I collaborated with team members to build out multiple print assets containing out of home, bus + subway wraps, including full takeovers in Times Square & Penn Station. Using the brand assets, we were responsible for laying out all the elements in large scale formats, creating typographic lockups and fine tuning the all the kerning throughout. As a resident of New York, I felt especially excited about this project and seeing everything come to life in person and at such a large scale!