Bayern Branding + Identity

Bayern is a Real Estate Investment and Asset Management company. I worked with David to help him get to a deeper level on what he wanted his logo to stand for. He had a solid idea of what Bayern was and what it wasn’t so it gave me a solid foundation to create from. We took a deep dive into keywords that would represent the kind of service Bayern offers and the type of target audience he is seeking. The clean, geometric typographic logo represents: trust, meticulousness and established. For the colors we chose a primary color and a secondary color. One that grounds the brand (navy blue) and one that represents prosperity and brings out the humbleness that David carries (orange), which is a trait that is rare in this type business.

bayerncompany.com – I was not involved in the design of the website.