Johnny Walker Experience

As a Senior Art Director working closely with a 3D Renderer and an Art Director at MKTG, we built a beautiful experience for customers around the holidays who want to create a special gift for their loved one. The brand wanted an engraving studio and a photo stand for this experience. The idea is for the customer to bring in their Johnnie Walker Blue bottle and get it engraved and/or have their picture on the bottle with the New York skyline. This engraving studio was in Grand Central Terminal as well as The Oculus, both located in New York City. The challenge was to create a 360-degree structure for access at all points and using materials and textures that compliment Johnnie Walker Blue Label. I created the initial sketch, design and concept of the studio, picking out all the materials used to build and gave overall creative direction on the suite of pieces working together.