CL Branding + Identity

CL stands for Christine Lozada. She is a travel vlogger who is a very passionate, hilarious and ambitious traveller who has a LARGE appetite for life. Christine’s personality is a lil bit sweet and a lil bit sass. She has a no non-sense attitude and is down for anything, whether it’s a motorcycle event in Daytona Beach or a glass of champagne (or 3) at a villa in Greece. I wanted to portray this in her branding by choosing a handwritten font with a strong presence. We highlighted CL in pink to emphasize the way she uses it in her videos. Christine is hilarious and fun to watch so check out her links below!

YouTube Channel: Christine Lozada
Instagram: @christinelozada