Event Design for FlyCon
FlyCon is a yearly event put on by Eventbrite with venue owners, talent agents, buyers and music enthusiasts alike. The key art for the 2019 FlyCon was established before I was brought on board so as a freelance creative director, I was responsible for overseeing all print and digital creative put into the event, making sure all assets were consistent and told the same story as each asset was built. I managed and organized assets, timelines & expectations as well as creative directed each piece.
I worked collaboratively with various members of the team including the copywriter and designers on many deliverables including the website, mobile app, event posters, swag, signage and comprehensive marketing guide. The look is representative of the music venue owners, talent agents and clients who attend this event every year. They are unapologetically raw yet humble human beings with a heart for music. We wanted them to feel like they are heard by paying homage to their rock and roll, independent spirit and technology needs.
