SmartFlu Product Launch

As a creative lead at uBiome, I was in charge of the full creative integration of their new product, SmartFlu, which was a kit to help you identify which strand of the virus you had to appropriately treat it. The elements included: packaging, infographics, branding, social ads and the product page. The logotype was to be consistent with the existing products but clearly identified. With the appropriate color green, I was able to establish the core brand color as something that represents illness with a simple symbol. I created the web page design in both desktop and mobile versions. Not pictured are branded elements such as a thermometer, printed instructions, and a get well card. I was fully involved with the printing process and communication across the company to ensure a successful product launch.