MLS + Heineken “It’s A Soccer Thing” Program

Heineken is a sponsor of the Major League of Soccer. This program was placed in several regions of the U.S. to promote five teams. As an Art Director at TracyLocke and working as a team, I was part of the conceptual phase in deciding what style of art we wanted for this particular campaign. My job was also to choose photos from the various photoshoots, set the player composition and arrange the typography and the bottle/logo lockup. These images are the key art full-size renders in which various elements were built from.